CineTicket
UX CASE STUDY
by Ross Pardess
Development of a movie showtime app and a responsive website.
Project overview
Project duration
03/2024 - 05/2024
(12 weeks)
Role
Lead UX Designer
and Researcher
Responsibilities
Wireframing
Prototyping
User Research
Competitive Auditing
Facilitating
Presenting
Design Sprint
Persona Generation
OPPORTUNITY
Users want an intuitive way to access movie showtimes and deals, without being distracted by superfluous features.
GOALS
Goal A
Determine if users can complete the sequence of finding a showtime and purchasing a ticket.
Goal B
Determine the level of difficulty users experience while using CineTicket.
Paper Wireframes
Digital Wireframes
LoFi prototype
Usability Study
I conducted two usability studies consisting of unmoderated questionnaires. The first was to determine if users found the user flow of the app to be clear or confusing. The second was to learn what users thought could be improved.
Type
Unmoderated
Location
United States, Remote
Participants
5
Length
20-30 min
Findings
There was almost unanimous consensus that the app was intuitive and easy to use.
Most users found the app to be refreshingly spacious and not crowded.
Some users wanted the rating sorting function to be less intrusive.
Refine & Iterate
HiFi Prototype
Mockups
Accessibility
Considerations
Our research included participants with hearing impairments, yet they found no accessibility issues with the app.
The app includes complementary colors to provide high contrast for visually impaired users.
Feature buttons such as the ratings tab are located at on the right side of the screen, to to convenience most users, however, a left-handed option is being developed.
Takeaways
This project has taught me that users want lots of options and accessibility, but specifically included in a way that it doesn’t confuse or overwhelm. The use of white space has also proven to be integral to this.
Next Steps
Implement more methodologies in research including research interviews for more direct communication.
Incorporate a wider variety of participants for people with different kinds of colorblindness to be inclusive and expand our user base.
